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Comedian This is my latest TVC. Fresh out of the editing suite.
CLIENT: Wrigleys
AGENCY: BBDO, Berlin
CD: Armin Jochum
AD: Toufic Beyhum
COPYWRITER: Toufic Beyhum
DIRECTOR: Christof Schroeter
DOP: Vojta Pokorny
PRODUCER: Tina Zaman
ACTOR: Harvey Friedman
PRODUCTION COMPANY: playmedia
DIGITAL ARTIST: Ron Geipel
SOUND DESIGN: Jan Weigel
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CMA (Guten appetit india) http://www.guten-appetit-india.com/
CMA is a company that promotes European food internationally. In this case they want to promote European products to the middle and high class society of India.
Instead of doing conventional advertising, Sanjay Jena came up with an idea to promote it through a comedy cookshow that will be accessible via internet and a "guten appetit india" website.
We were lucky and managed to get one of the most famous Indian chefs (Vernon Coelho) to work on this project with his beautiful German side kick (Jennifer Maria Ehnert). We designed this from scratch, the logo, the kitchen set, the outfits, we chose the recipes, even the script to a certain point which we later decided to keep ad-lib because the star chef and his assistant got on so well.
The result was 18 cookshows, filmed, edited and now running on the website above.
For full credits see the end of "the best of"
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Trap
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Lumina trailor The Chevrolet Lumina is specifically engineered for the Middle East and their SMP has always been that this car never breaks down, it is made for the desert roads and as a matter of fact they test it in very harsh conditions in the deserts of Australia. We used this technical information and twisted it into a creative idea.
We produced 7 TVCS and ran one every month, a soap opera technique. The first ad shows four very fresh technicians and scientists in the desert with a Lumina. They are there to monitar it, fill it up with petrol and see how long itll take before it breaks down. The car engine is always running. What happens though is that the scientist start to breakdown mentally and physically ad by ad and the Lumina stays strong. (SEE EXAMPLE OF 2 TVCS BELOW)
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Lumina 6 months later
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Lumina 1 year later
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Road Nominated in Cannes
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Suburban We did a huge launch for Suburban with the line "The legend continues". We did 5 tvcs focusing on the features of the Suburban, all were shot in Egypt. This was for space and comfort.
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Envoy The GMC Envoy is the fancy 4x4. It looks good and its very stylish, not really made for the rugged outdoors. Our target audience were mostly women.
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Missing The Caprice SMP has always been WHATS LIFE WITHOUT CAPRICE. Dubai is filled with malls, actually most of the Gulf. Its too hot to shop outside. The malls are huge and the car parks even bigger, its not un-usual to forget where you parked your car.
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Disco Tiger Balm This was just an idea , it never got produced.
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Suburban house
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Seatbelt ER hand held style ads.
The message is the same as the print, "if you dont strap yourself in, someone else will"
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Seatbelt 2 "If you dont leave them behind....they will leave you behind"
Strap your children in the backseat.
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