| |
| name |
toufic beyhum (senior artdirector) |
| date of birth |
07/07/1974 |
| nationaliy |
lebanese with british passport |
| languages |
fluent in english & arabic
In the process of learning German |
| email |
touficbeyhum@yahoo.com |
Experience August 2008 - Present date
FREELANCER
Im for hire.
September 2005 - July 2008
BBDO Campaign (Berlin, Germany)
Senior Art Director and freelancing
Senior artdirector working on mainly above the line.
Working on clients such as, Allianz Global, Mercedes, LBS, CMA, Henkel, Hankook, RBB, Blush and pitches for local German clients.
September 2004 - August 2005
Freelancing (London, UK)
Freelanced in London for about a year as a senior art-director for various advertising and design agencies, including UKLI (London, UK) & FourGritti (London, UK).
I was involved in a pitch that helped win a multi-million Bahraini government as a client for FourGritti.
September 2003 - July 2004
Fulfilling a dream
I took a year off and traveled around the world with me, myself & my cameras.
I visited Cuba, Bolivia, Argentina, Chile and Easter Island, French Polynesia, New Zealand, Papua New Guinea, Hong Kong, Vietnam, Cambodia, South Africa and Mozambique.
See my photography page.
1998 - August 2003
Radius Leo Burnett (Dubai, UAE)
Art Director / Senior Art Director
Art Director for General Motors (25 brand of cars), Procter & Gamble,
Dubai International Airport, Showtime, Kelloggs, Mastercard, Coleman, AcDelco, JW Marriot hotel.
Coming up with both below the line and above the line concepts for TV commercials and press ads. Managing campaigns or a job from initial brief all the way to the finished product.
Worked and won large pitches such as Dubai International Airport, Showtime, Mastercard, AcDelco, Maktoob.com, (Largest Arabic based web-site).
I left Leo Burnett on excellent terms, I was about to be promoted as Associate Creative Director but I turned it down to fulfill a life-long dream, to travel the world and I was also ready to go back home, Europe.
1996 - 1998
Fortune Promoseven, McKann Erickson (Dubai, UAE)
Art Director
Handled above and below the line advertising for clients such as
LandRover, Sony, Nivea, BMW, Reckitt & Coleman, McDonalds & Jumeirah Beach Hotel
and Burj Al Arab (7 star hotel). Worked on the whole corporate identity of Jumeirah Beach hotel & Burj Al Arab, from the logos of the hotels to the logos of every single food and beverage outlet (which included all the menus) to the final brochures.
1996
Beyhum`s (London, UK)
I freelanced for one year for different advertising and design agencies
in London.
1995
Minale, Tattersfield & Partners (Richmond, UK)
Freelanced by helping them design packaging for their Middle Eastern clients.
Clients: Pantene, KDD, Daz, Beefeater, Giorgio Armani & Harrods.
1994
Basten Greenhill Andrews (London, UK)
Work experience for 4 months.
Clients: BMW, London Underground & Honda.
1994
Cabouli Advertising INC (New York, USA)
Work Experience for three months.
Clients: American Express & Diners Club.
Education 1992-94
Somerset College of Arts & Technology (Somerset, UK)
Graduated in Graphic Design and Packaging Design
End of year thesis on Arab artists influenced by war
(Merit)
1990-92
Heatherlys School of Fine Arts (London, UK)
Pre-foundation, Foundation & A-levels in fine arts
End of year thesis on the artist, Edward Hopper
(Distinction)
References Carsten Heintzsch (BBDO, Berlin)
carsten.heintzsch@bbdo.de
Michael Conrad (Leo Burnett, Worldwide)
michael.conrad@bluewin.ch
Raja Trad (Leo Burnett, Dubai)
raja.trad@dubai.leoburnett.com
Ray Eglington (FourGritti, London)
ray.eglington@fourplc.com
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