name toufic beyhum (senior creative / AD) date of birth 07/07/1974 nationaliy lebanese with british passport languages fluent in english & arabic email touficbeyhum@yahoo.com   Experience January 2012 - Present day Freelance conceptual senior art director Currently at Iris Worldwide (http://www.irisnation.com/) -Working on Barclycard & Philips. December 2011 - December 2011 Freelance conceptual senior art director Saatchi & Saatchi, London (www.saatchiandsaatchi.com) -Working on a pitch, its a secret. Hypernaked, London (www.hypernaked.com) -Working on a Nokia International 360 campaign. -National 360 campaign for Unilever. -National 360 campaign for Fosters beer. -International 360 campaign for Philosophy cosmetics. -National 360 campaign for Cadburys. Inferno, London (www.inferno-group.com) -Worked on the International Nokia pitch. Came up with conceptual ideas for print, outdoor and ambient. Inferno won the 80 Million Pound account. January 2011 - July 2011 Freelance conceptual senior art director at Getty Images (London, UK) Working at the London office for 6 months as a conceptual art director, my contract will end mid July and will be ready to freelance again on the 1st of August 2011. My job description will be coming up with creative shoot ideas based on research. Writing and developing shoot briefs and sharing them with our assigned photographers. Art directing shoots, getting involved in casting, styling, set design, overlooking any retouching and making sure the finished shoot has all the necessary releases to be put on the Getty Images website. Being curator for Getty Images Flickr collection and sharing briefs and inspiring Flickr photographers. My job also included recruiting talented photographers to join our team. August 2008 - September 2010 Freelance art director & Owner of gallery (Berlin, Germany) Freelanced for various advertising agencies in Germany and the Middle East. Spent 3 months re-structuring a creative department for a small advertising agency in Amman. - Opened & ran an art gallery that specialised in contemporary Middle Eastern art in Berlin for 2 years, the gallery was called FEN. www.fen-art.com - Shot a self-funded documentary in Petra, Jordan on the Bedouins of Petra called "After tomorrow" the documentary is currently in post-production, www.aftertomorrow2010.wordpress.com September 2005 - July 2008 BBDO Campaign (Berlin, Germany) Senior Art Director/ CD Working on mainly above the line campaigns for the following clients: Allianz Global, Mercedes, LBS, CMA, Henkel, Hankook, Wrigley’s, RBB & Blush. I was involved in large pitches and helping on briefs from other BBDO networks such as New York, Dusseldorf & Stuttgart. Also during my spare time I got my first photography book called "Emotions in motion" published in Berlin. September 2004 - August 2005 Freelancing (London, UK) Freelanced in London for about a year as a senior art-director for various advertising and design agencies, including UKLI (London, UK) & FourGritti (London, UK). I was involved in a pitch that helped win a multi-million Bahraini government as a client for FourGritti. September 2003 - July 2004 Fulfilling a dream I took a year off and traveled around the world with me, myself & my cameras. I visited Cuba, Bolivia, Argentina, Chile and Easter Island, French Polynesia, New Zealand, Papua New Guinea, Hong Kong, Vietnam, Cambodia, South Africa and Mozambique. See my photography page. 1998 - August 2003 Radius Leo Burnett (Dubai, UAE) Art Director / Senior Art Director Art Director for General Motors (25 brand of cars), Procter & Gamble, Dubai International Airport, Showtime, Kelloggs, Mastercard, Coleman, AcDelco, JW Marriot hotel. Coming up with both below the line and above the line concepts for TV commercials and press ads. Managing campaigns or a job from initial brief all the way to the finished product. Worked and won large pitches such as Dubai International Airport, Showtime, Mastercard, AcDelco, Maktoob.com, (Largest Arabic based web-site). I left Leo Burnett on excellent terms, I was about to be promoted as Associate Creative Director but I turned it down to fulfill a life-long dream, to travel the world and I was also ready to go back home, Europe. 1996 - 1998 Fortune Promoseven, McKann Erickson (Dubai, UAE) Art Director Handled above and below the line advertising for clients such as LandRover, Sony, Nivea, BMW, Reckitt & Coleman, McDonalds & Jumeirah Beach Hotel and Burj Al Arab (7 star hotel). Worked on the whole corporate identity of Jumeirah Beach hotel & Burj Al Arab, from the logos of the hotels to the logos of every single food and beverage outlet (which included all the menus) to the final brochures. 1996 Beyhum`s (London, UK) I freelanced for one year for different advertising and design agencies in London. 1995 Minale, Tattersfield & Partners (Richmond, UK) Freelanced by helping them design packaging for their Middle Eastern clients. Clients: Pantene, KDD, Daz, Beefeater, Giorgio Armani & Harrods. 1994 Basten Greenhill Andrews (London, UK) Work experience for 4 months. Clients: BMW, London Underground & Honda. 1994 Cabouli Advertising INC (New York, USA) Work Experience for three months. Clients: American Express & Diners Club.   Education 1992-94 Somerset College of Arts & Technology (Somerset, UK) Graduated in Graphic Design and Packaging Design End of year thesis on Arab artists influenced by war (Merit) 1990-92 Heatherlys School of Fine Arts (London, UK) Pre-foundation, Foundation & A-levels in fine arts End of year thesis on the artist, Edward Hopper (Distinction)   References Tom Hind (Head of art Europe, Getty Images, London) tom.hind@gettyimages.com Carsten Heintzsch (CCO, BBDO, Berlin) carsten.heintzsch@bbdo.de Michael Conrad (CCO, Leo Burnett, Worldwide) conradconsulting@gmail.com Raja Trad (CEO, Leo Burnett, Dubai) raja.trad@dubai.leoburnett.com